Springer Nature has published a new article “Community Engagement, Customer Engagement, and Changes in Behavior” by Alexander Belyakov. This publication is a part of the Encyclopedia of the UN Sustainable Development Goals (Affordable and Clean Energy).
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The article includes a few examples also from the nuclear industry. Just one example of how panic and miscommunication can challenge the best intentions. In this case, we review the KI pills distribution.
“Ontario Power Generation reported receiving between 100 and 200 orders each month. At the same time, 32,388 KI pill orders were placed just in 2 days following a false nuclear emergency alert. A broadcast-intrusive message was sent to cellphones, TVs, and radios across the province on January 12, 2020 (Durham Radio News 2020). Canada’s National Public Alerting System issued a second alert only 108 min later, advising that the previous alert had been sent in error. The conducted investigation revealed communication failures, significant concern, “alert fatigue,” and confusion in communications to the public (Ministry of the Solicitor General 2020).”
Cite this entry as:
Belyakov A. (2020) Community Engagement, Customer Engagement, and Changes in Behavior. In: Leal Filho W., Azul A., Brandli L., Lange Salvia A., Wall T. (eds) Affordable and Clean Energy. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
About this project
Encyclopedia of the UN Sustainable Development Goals
Editor-in-chief: W. Leal Filho
The problems related to the process of industrialisation such as biodiversity depletion, climate change and a worsening of health and living conditions, especially but not only in developing countries, intensify. Therefore, there is also an increasing need to search for integrated solutions to make development more sustainable. The current model of economic growth used by many countries is heavily based on the exploitation of natural resources, which is not viable. Evidence shows that a more careful, i.e. a more sustainable approach to the use of our limited resources, is needed. The United Nations has acknowledged the problem and among other measures, it produced a set of documents at the UN Conference on Sustainable Development (Rio+20), held in Rio de Janeiro, Brazil in 2012. In 2015, the UN General Assembly approved the “2030 Agenda for Sustainable Development”. On 1st January 2016, the 17 Sustainable Development Goals (SDGs) of the Agenda officially came into force. These goals cover the three dimensions of sustainable development: economic growth, social inclusion and environmental protection.
There are to date no comprehensive publications addressing the SDGs in an integrated way. Therefore, the Encyclopedia of the UN Sustainable Development Goals is being published. It encompasses 17 volumes, each devoted to one of the 17 SDGs.